The American Heart Association Wants to Tug at Your Heartstrings

Published in: Ad Age

The American Heart Association is scrapping its educational, fact-based approach for a new emotionally-charged push to spread its message further.

The organization, which celebrates its 90th birthday this year, says facts aren’t enough to keep Americans healthy – it needs to connect with them personally. The company started promoting public health to combat heart disease and stroke about six years ago and wanted get the message to a wider audience…

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