Could Apple Pay Kill the Traditional Wallet?

Published in: Ad Age

Apple is going after wallet makers with its new mobile payment system, called Apple Pay, which threatens to disrupt the whole industry. The digital wallet introduced last week allows consumers to make in-store and online payments using their phones — effectively eliminating the need for a traditional wallet.

But billfold brands aren’t shaking in their pockets just yet.

Read the full story in Ad Age

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