How Cinnabon Grew its Brand Without Advertising

Published in: Ad Age

Next month Cinnabon will begin testing a new higher-end chain, Bon Bake Shop by Cinnabon. But even if it’s a success and expands, don’t expect a big ad push.

That’s because the Seattle-born bakery chain with more than 1,200 locations built its brand with little traditional advertising over the last 30 years. It has instead focused on social media, public relations and word-of-mouth marketing…

Read the full story at Ad Age

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