Personal-Injury Firm Takes Native to New Level By Calling Out GM

Published in: Ad Age

In a bold display of native advertising, a personal-injury firm that represents victims of faulty General Motorsignition switches sponsored two stories about ignition switch fails in the Daily Mail’s website, MailOnline, last week. The firm, Weitz & Luxenberg, also surrounded the posts with its banner ads, including one beginning with: “Does you GM car have a faulty ignition system?”

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