Samsung Erects ‘Living Color’ Billboards in Global Galaxy Tab Push

Published in: Ad Age

To showcase the visual capabilities of its new Galaxy Tab S, Samsung has created a global out-of-home color design display using the same technologies as its tablet in hopes of provoking an emotional response among those who pass by.

The digital out-of-home ads will run in high-traffic areas in six cities across the world, beginning in New York City today and rolling out in Amsterdam, London, Milan, Singapore and Toronto over the next few weeks…

Read the full story in Ad Age

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