Visa Teams With NFL to Push New Online-Payment Service

Published in: Ad Age

Visa is teaming up with retailers and the National Football League for one of its largest product pushes in recent history. The campaign to get consumers behind Visa’s new online-payment service – Visa Checkout – includes a TV spot featuring top NFL players, promotions during Fox’s halftime show, and the launch of “Footballentine’s Day,” a made-up holiday for fans and their loved ones.

Read the full story in Ad Age

Comments are closed.